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Food & Hospitality Malaysia Borneo Edition 2024 (FHMB 2024) is set to revolutionize Sabah’s food and hospitality scene. This premier trade event is buzzing with excitement, debuting its co-location with the 24th Sabah Hospitality Fiesta (SHF), Sabah’s largest culinary and food & beverage service skills competition.

Scheduled from 26 – 28 September 2024 at the Sabah International Convention Centre (SICC) in Kota Kinabalu, this captivating event promises a feast for the senses, a launchpad for industry growth, and a celebration of culinary and hospitality talents.

Exclusively organized by Informa Markets Malaysia, FHMB 2024 is set to revolutionize the hospitality and culinary industries. This premier event will showcase the latest innovations, industry leaders, and top-notch products under one roof. Elevating the experience is the strategic co-location with the 24th Sabah Hospitality Fiesta (SHF). Co-organized by the Asian Tourism International (ATI) College and the Malaysian Association of Hotels (MAH) Sabah/Labuan Chapter, the SHF serves as a vital platform for nurturing the next generation of culinary and hospitality talents. This collaborative effort will foster a dynamic ecosystem, catalyzing business growth, industry innovation, and talent development – a true win-win for the sectors.

“We are thrilled to partner with the long-running and respected SHF to create a dynamic platform to drive growth for Sabah’s food and hospitality industries. This synergy enhances the value for exhibitors and visitors with cutting-edge industry innovations, unmatched business opportunities and cultivation of top talents for the future,” said Alice Lem, Event & Business Development Director of Informa Markets Malaysia.

The theme, “Cultivating Solutions for the Food and Hospitality Industry,” aligns perfectly with the events. FHMB 2024 will offer invaluable insights to help visitors navigate the ever-evolving market, while SHF will showcase the crème de la crème of emerging talent destined for culinary greatness.

At FHMB 2024, over 150 leading local and international brands from culinary hotspots like Australia, China, France, and Japan will showcase their innovative equipment, ingredients, and hospitality solutions – a true buffet of cutting-edge products and services to revolutionize your business.

FHMB 2024 and SHF are packed with exciting highlights! The Culinaire Borneo Extravaganza at FHMB 2024 will immerse visitors in a wide variety of local and international flavors. From premium ingredients to innovative food concepts, local and global exhibitors will present a diverse array of culinary options, bringing new choices to the region.

Prepare to be amazed at the intense SHF Competitions, where industry professionals will battle in a sizzling culinary arena, showcasing their exceptional skills in cooking, barista, and hospitality challenges. These fierce contests highlight extraordinary talent, creativity, and the relentless pursuit of excellence, driving the workforce to new gastronomic heights.

But the excitement doesn’t end there! Visitors can also savor the artistry of master chefs during Live Cooking Demonstrations, gaining invaluable tips and techniques to elevate their culinary skills. This is just the appetizer – the main course includes ample opportunities for industry professionals to network, forge partnerships, and explore business growth avenues.

“This collaboration represents our commitment to empowering Sabah’s workforce with world-class training and development opportunities in the culinary and hospitality fields. By exposing professional chefs to this dynamic industry event, we’re equipping them with the real-world skills to thrive,” said Datuk Seri Panglima Wong Khen Thau, Executive Chairman of ATI College.

These events cement Borneo’s reputation as a premier culinary and hospitality destination while boosting the local economy. The partnership has received strong support from the Federation of Sabah Industries (FSI) and the Department of Industrial Development and Research (DIDR), highlighting its importance.

Fiona Hagan, Vice-Chairman of the Malaysian Association of Hotels (MAH) Sabah/Labuan Chapter added, “We share a common goal to put Sabah on the map as a top culinary spot and to nurture the hospitality leaders of tomorrow. This collaborative event is set to celebrate and redefine the way the world enjoys our unique food and diverse cultural offerings.”