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Destination


Tuesday, December 3, 2024

Destination Canada, in partnership with Air Canada, is offering a unique opportunity to rediscover the magic of snow days with the launch of their “SnOOOw Day” giveaway. This campaign encourages overwhelmed Americans to take a break from the grind, unplug, and enjoy the serene beauty of Canada’s winter landscapes. In an age where snow days are a distant memory, especially with the rise of virtual work and remote learning, Canada is bringing back that pure childhood excitement with a winter experience like no other.

On Cyber Monday, December 2, 2024, individuals can enter for a chance to win one of fifty incredible prizes: two round-trip economy tickets to Canada, courtesy of Air Canada. Whether it’s snowmobiling across vast winter forests, gliding on a frozen lake, or witnessing the spectacular northern lights, this giveaway gives you the chance to fulfill your dream winter vacation in Canada.

But that’s not all—Destination Canada has also created an ‘Out of Office’ (OOO) message generator, allowing participants to craft the perfect auto-reply. Let your coworkers know you’re off on a once-in-a-lifetime snow day adventure in the great Canadian outdoors. Additionally, the campaign’s website is filled with expert tips and tricks from Canadians who know how to make the most of winter, ensuring your experience is as magical as it is unforgettable.

Don’t miss out on this incredible opportunity to step away from your everyday routine and embrace the winter magic of Canada. Enter the “SnOOOw Day” giveaway today, and you could soon be enjoying the ultimate winter escape courtesy of Air Canada and Destination Canada.

“Canadian winter is a time for joy, trying new things, and reconnecting with our inner child. The ‘SnOOOw Day Giveaway’ is our way of encouraging Americans to step away from their busy lives and immerse themselves in the wonder of Canada’s winter landscapes.” said Gloria Loree, Senior Vice President, Marketing Strategy & Chief Marketing Officer, at Destination Canada, “Sure, the virtual world has made remote work and school more efficient, but who said it was any more fun? We’re here to preserve the nostalgic charm of a snow day.”

Winter is when Canada truly shines. From world-renowned ski resorts to picturesque towns and unforgettable experiences, Canada offers Americans the chance to discover something new, with endless adventures waiting at every turn.

“We’re thrilled to collaborate with Destination Canada to offer contest winners the chance to experience the very best of winter in Canada” said Gabriella Lechner, Director Global Routes Marketing at Air Canada. “With non-stop flights from 52 U.S. cities and seamless connections in Air Canada’s three major hubs, we’re making it easy for travelers to choose their winter experience to visit up to 50 cities in Canada, be it flying to Vancouver to ski, Montréal to snowshoe, Toronto to skate or more.” 



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