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Experience a blend of tradition and innovation at Galaxy Macau new “Love Between Fairy and Devil” VR Immersive Center, bringing Chinese mythology to life in stunning detail.

Launching today at Galaxy Macau, the “Love Between Fairy and Devil” VR Immersive Experience Center marks a significant milestone in entertainment. This center is an adaptation of the successful “Love Between Fairy and Devil” series by iQIYI and represents a collaborative effort between iQIYI’s Dream Verse Studio and the Galaxy Entertainment Group (GEG). This facility stands as Macau’s largest immersive experience center and symbolizes the city’s push into the fusion of cultural tourism and virtual realms. The opening ceremony welcomed various dignitaries and media personnel, celebrating this innovative merger of advanced technology with the globally beloved “chinoiserie” aesthetic.

The “Love Between Fairy and Devil” VR Immersive Experience Center held its grand opening on August 9 at the Galaxy International Convention Center (GICC), drawing a notable assembly of industry leaders and government officials. The event was presided over by Mr. Cheng Wai Tong, Acting Director of the Macao Government Tourism Office, and Mr. Cheang Kai Meng, Vice President of the Cultural Affairs Bureau of the Macao SAR Government. Among the attendees were Esther Yu, the star of “Love Between Fairy and Devil,” who delighted fans with her unexpected appearance. The ceremony also saw the presence of key figures such as Stefan Wang, Chairman of Stellar Pictures; Yucheng Zhang, CEO of Stellar Pictures; Kevin Kelley, Chief Operating Officer–Macau of Galaxy Entertainment Group; Jeffrey Jiang, Senior Vice President of Entertainment Services at Galaxy Entertainment Group; and iQIYI’s senior vice presidents Zhang Hang and Chen Xiao.

In his speech, Mr. Kevin Kelley stated: “The establishment of the ‘Love Between Fairy and Devil’ VR Experience Center at Galaxy Macau is not only a technological innovation but also a significant initiative to introduce global visitors to traditional Chinese culture. The new project also reaffirms our commitment to supporting the Macao SAR Government’s efforts to develop the city as a ‘global hub for tourism and leisure’. We hope that this VR Immersive Experience Center will become a new cultural and tourist landmark in Macau.”

Mr. Zhang Hang said, “The ‘Love Between Fairy and Devil’ VR Experience theater is the latest generation immersive experience product developed by iQIYI’s Dream Verse Studio over 12 months. We are pleased that the world’s first store is opening at Galaxy Macau Integrated Resort. We hope that through the joint efforts of iQIYI and Galaxy Macau, the VR Experience theater will offer an unparalleled immersive experience to visitors in the Greater Bay Area and enhance the cultural and tourism consumption experience.”

Following the ribbon-cutting ceremony, the guests explored the newly inaugurated “Love Between Fairy and Devil” VR Immersive Experience Center. The atmosphere was electric with excitement and joy as attendees delved into the captivating world of “Love Between Fairy and Devil”. This unique universe merges cutting-edge technology with a creative “chinoiserie and two-dimensional” art style, providing an enchanting and immersive experience that resonated with all who stepped into this fantastical realm.

Galaxy Macau has unveiled plans for a series of traditional Chinese-themed events, timed to coincide with cultural festivities like the Qixi Festival and Mid-Autumn Festival. These events are designed to attract fans of both cutting-edge technology and traditional Chinese culture, offering a rich blend of experiences that celebrate this unique intersection. Everyone interested in exploring this dynamic fusion is warmly invited to participate in the upcoming celebrations.

Seamlessly Merging Technology and Traditional “Chinoiserie” Art

Spanning over 16,000 square feet, the “Love Between Fairy and Devil” VR Immersive Experience Center is segmented into five distinctive areas. Here, visitors can dress in exquisite Hanfu costumes, immerse themselves in a captivating show and VR journey, capture photos against enchanting backdrops, enjoy delightful culinary offerings, and purchase themed merchandise to cherish their magical experiences.

The center incorporates advanced VR technology, lifelike 3D modeling, and Artificial Intelligence Generated Content (AIGC), complemented by various mechanical contraptions, to create a seamless blend of virtual and real worlds.

The Hanfu Experience zone offers a selection of 220 meticulously crafted costumes for visitors of all ages, complete with professional makeup and hairstyling services. This experience not only accentuates the beauty of ancient Chinese attire but also delves into the historical and cultural narratives of each outfit. It’s an ideal setting for guests to snap stunning photos and selfies, transporting them directly into the dramatic scenes of “Love Between Fairy and Devil”.

In the Immersive Show, participants interact with real-life non-player characters (NPCs) as they follow the narrative, solve puzzles, and activate various mechanisms to advance to the VR Experience. Equipped with state-of-the-art VR gear, guests transform into characters from the drama and embark on an exhilarating adventure. The experience is enhanced with sensory devices such as servo motors, dynamic platforms, and audio vibrations, simulating real-world sensations like touch, wind, and temperature changes, making it a fully immersive and multisensory adventure.

Besides the Hanfu Experience, immersive adventure journey, and VR Experience, the venue also offers themed food stalls and retail booths. These additional features provide guests with the opportunity to savor culturally-inspired delicacies and take home unique souvenirs, enhancing the overall experience of their visit.

Fusing Culture with Cutting-Edge Tourism

Galaxy Macau’s partnership with iQIYI has not only ushered in technological innovations but has also significantly advanced cultural promotion. The “Love Between Fairy and Devil” VR Immersive Experience Center showcases meticulous attention to detail, with every aspect from the architectural design to the interactive engagements echoing the richness of traditional Chinese culture. This initiative reflects a profound commitment to celebrating and propagating Chinese heritage.

During the center’s inaugural ceremony, Galaxy Macau revealed plans for additional traditional Chinese-themed events aligned with upcoming celebrations like the Qixi Festival and Mid-Autumn Festival. These events promise a blend of ancient allure and contemporary innovation, enhancing the cultural and tourism appeal of Macau and promoting a synergistic blend of “tourism + culture.”

Looking ahead, the collaboration between Galaxy Macau and iQIYI is set to expand further, inviting all aficionados of technology and Chinese culture to explore the immersive world at the Experience Center. Visitors are encouraged to delve into an extraordinary “xianxia” adventure, experiencing firsthand the seamless integration of technology with traditional cultural elements.

Utilizing cutting-edge VR technology, highly detailed 3D modeling, and Artificial Intelligence Generated Content (AIGC), the Immersive Show and VR Experience at the “Love Between Fairy and Devil” VR Immersive Experience Center bring to life mesmerizing scenes, including a mythical fairy realm, icy snowfields, and enigmatic palaces. This immersive technology captivates participants, engaging their senses deeply and drawing them into the narrative.

“Love Between Fairy and Devil” VR Immersive Experience Center at Galaxy Macau:

• Opening Hours: 10:00 AM – 11:00 PM
• Location: 1001, 1st Floor, Pearl Lobby, Galaxy Macau
• Hanfu Experience: Available from 10:30 AM to 8:00 PM (Additional charges apply)
• Professional Makeup & Hairstyling: Available from 11:00 AM to 8:00 PM (Additional charges apply)
• VR Experience Admission Fees:
• MOP 238 (Monday to Friday)
• MOP 298 (Saturday and Sunday)