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This week, Destination Greater Victoria earned the Destination Marketing Accreditation Program (DMAP) designation from Destinations International. This accolade recognizes the organization’s dedication to industry excellence and adherence to global performance and accountability standards for destination organizations.

Achieving this significant milestone requires compliance with numerous mandatory and voluntary standards across various performance areas. These standards encompass nearly all facets of destination management and marketing, including governance, finance, human resources, sales, communications, destination development, and research.

“We are delighted to have Destination Greater Victoria in our esteemed DMAP community,” stated Don
Welsh, President and CEO of Destinations International. “The relevance of destination organizations has
never been more vital to the economic vitality of the places Destinations International members serve,
and this industry accreditation is a benchmark for quality and performance. My gratitude extends to the
DMAP Board of Directors for their dedication to our industry and their stewardship of this crucial
program.”

“We are incredibly proud to receive the DMAP accreditation from Destinations International,” said Paul
Nursey, CEO of Destination Greater Victoria. “This recognition reflects our commitment to excellence in
destination management and marketing, and validates the hard work and dedication of our entire team.
This accreditation further inspires us to enhance our strategies in promoting our destination, ensuring
Greater Victoria remains a top choice for visitors and a source of pride for our community.”

“Accreditation through DMAP underscores the critical role that destination organizations play in their
communities,” stated Tania Armenta, President & CEO of Visit Albuquerque and chair of the DMAP
Board of Directors. “As custodians of their destinations’ brands, participation in DMAP underscores a
destination organization’s adherence to rigorous standards. This commitment is a clear signal to
stakeholders that the organization managing the destination brand possesses the necessary
infrastructure and expertise to beneficially influence the visitor economy for both tourists and local
residents.”