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Denbighshire’s tourism sector has experienced a significant rise in 2023 compared to the previous year. According to the latest figures from the STEAM (Scarborough Tourism Economic Activity Monitor), the total number of visitors to Denbighshire in 2023 reached an impressive 6.39 million, marking an increase of nearly 6% (5.9%) over the 2022 figures.

The STEAM data further reveals that the number of day visitors to Denbighshire in 2023 was 4.72 million, reflecting a notable 7.5% increase compared to 2022. This influx of tourists has had a substantial economic impact on the county, with the total economic contribution of tourism reaching £736.05 million, representing a significant 17.1% rise from the previous year.

The STEAM model is a comprehensive tourism economic impact assessment process that evaluates tourism from a grassroots level. It utilizes local supply-side data and tourism performance metrics, as well as visitor survey data, to paint a detailed picture of the tourism landscape.

Councillor Jason McLellan, Leader of the Council and Lead Member for Economic Growth & Tackling Deprivation, expressed his enthusiasm for the positive trends in Denbighshire’s tourism sector. He stated, “Denbighshire boasts stunning coastal areas and scenic rural patches, making it a well-rounded destination for tourists from near and far. We are pleased to welcome the increased tourism figures for Denbighshire year on year, which underscore the importance of tourism to the local economy and the resilience and recovery of the tourism industry after challenging times.”

Denbighshire’s diverse attractions, from its picturesque coastline to its serene countryside, offer a wide array of experiences for visitors. The county’s ability to draw in such a large number of tourists highlights its appeal and the effectiveness of its tourism strategies.

The rising tourism figures are not just numbers; they reflect the county’s growing reputation as a prime travel destination. Visitors to Denbighshire can explore a range of activities and sights, including the historic Denbigh Castle, the beautiful Llangollen Canal, and the serene Clwydian Range. The county’s blend of natural beauty, historical significance, and cultural richness provides a compelling case for its growing popularity among tourists.

The increased visitor numbers also translate to more significant economic benefits for the local community. The surge in tourism has positively impacted local businesses, from hotels and restaurants to shops and tour operators, contributing to the overall economic health of Denbighshire.

Denbighshire’s commitment to enhancing the tourist experience is evident in its ongoing efforts to improve infrastructure and services. The local government continues to invest in maintaining and promoting the county’s attractions, ensuring that visitors have a memorable and enjoyable stay. These efforts are crucial in sustaining the upward trend in tourism figures and ensuring that the county remains a top choice for travelers.

Moreover, the rise in tourism figures is a testament to Denbighshire’s successful marketing campaigns and strategic partnerships with tourism stakeholders. By showcasing the county’s unique attractions and promoting its diverse offerings, Denbighshire has managed to attract a wider audience and boost its tourism sector.

Looking ahead, Denbighshire aims to build on this success by further enhancing its tourism infrastructure and services. The county plans to introduce new attractions and events, improve transportation links, and offer more comprehensive visitor information services. These initiatives are designed to cater to the evolving needs and preferences of tourists, ensuring that Denbighshire remains a competitive and attractive destination.

Councillor McLellan also emphasized the importance of sustainable tourism practices in preserving Denbighshire’s natural and cultural heritage. By promoting responsible tourism, the county aims to balance economic growth with environmental conservation, ensuring that future generations can continue to enjoy its beauty and charm.