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Jiangsu, a southeastern province in China, is renowned for its breathtaking scenery and rich historical heritage. Over the past year, it has emerged as a viral tourist destination, drawing in global travelers with its charm and accessibility.

A Surge in Tourism

As Jiangsu enhances the accessibility and quality of its tourism services, the province has seen a remarkable 108.60% increase in foreign tourist visits to its major attractions. The official social media account, @VisitJiangsu, managed by the Jiangsu Provincial Department of Culture and Tourism, now boasts over 2.74 million followers, serving as a gateway to the province’s allure.

The Success of @VisitJiangsu

So, what has @VisitJiangsu done to capture hearts worldwide?

One-Stop Travel Guides

Since January, @VisitJiangsu has been uploading a series of concise, easy-to-follow travel guides across Facebook, Instagram, and X (formerly Twitter). These videos, each under two minutes, offer practical travel advice, making them indispensable for overseas tourists planning to explore Jiangsu and beyond.

Engaging and Thought-Provoking Content

1. Very Jiangsu Topics From how Jiangsu locals celebrate Chinese New Year to exploring authentic tea culture and recommended travel routes by Miss Su, @VisitJiangsu has created an engaging series of posts. These topics, too extensive to cover in a single post, are crafted into ongoing series to keep the audience hooked.
2. “We Rare Animals” Comic Series The “We Rare Animals” comic series, featuring characters like the Yangtze Finless Porpoise named Bubbles, has become immensely popular. Bubbles, along with friends Spoonnie the Spoon-billed Sandpiper and Hoofy the Elk, embarks on adventures that raise awareness about rare animals in Jiangsu.
3. 13 Jiangsu Cities, 13 Tales Highlighting the province’s diverse beauty, the “13 Jiangsu Cities, 13 Tales” Slow TV series showcases everything from the golden rapeseed flower fields in Taizhou to the picturesque wetlands in Yancheng. This series has been a major hit since its launch.

Looking Ahead

With a strong start in 2024, @VisitJiangsu continues to highlight Jiangsu’s rich cultural heritage, stunning landscapes, and unique ways of life. The platform’s ongoing efforts aim to further captivate and inform a global audience about the wonders of Jiangsu.