TravelBullz, a leading player in the travel and hospitality industry, has announced the appointment of Jatnipis Smakratthagit (Annie) as the new Regional Director for Asia. Based in Bangkok, Annie will be responsible for overseeing sourcing and relationship management with the supply chain across the region, playing a critical role in consolidating TravelBullz’s core operations in Asia.
With over 21 years of experience in hospitality and the online travel trade, Annie brings a wealth of knowledge to the role. She has worked with renowned hotel brands such as Dusit Thani, Sofitel, Marriott, The Chedi, Ramada, and Grand Millennium. Her expertise in hotel management, revenue strategies, and market development will be instrumental in driving TravelBullz’s growth in the region.
Annie holds a degree in Hotel Management from Vancouver, Canada, and an advanced certificate in Hotel Revenue Management from Cornell University, specializing in Pricing & Demand Strategies. She is fluent in Thai, Chinese, and English and has a strong background in managing diverse markets.
Before joining TravelBullz, Annie served as Director of Market Management at DIDA Travel, where she successfully established and scaled operations in Thailand. Her entrepreneurial background also includes founding The Globilo, which she led for over five years before the Covid-19 pandemic impacted the business. This appointment marks Annie’s second stint with TravelBullz, making it a homecoming for her.”We are thrilled to welcome Annie back to the TravelBullz family,” said the company’s management. “Her extensive industry experience and leadership will be invaluable as we continue to strengthen our business in Asia. We are confident that Annie will drive our continued success in the region.”
As Regional Director, Annie will lead TravelBullz’s sourcing teams in Asia and focus on expanding relationships within the region’s dynamic travel landscape.